Being positive in a negative situation is not ingenuous, it's leadership
Share the topicsAnalisi e feedback dal mercato farmaceutico; fortemente impegnato nella continua ricerca di innovazione e promotore di progetti che stimolino il think outside the box. Solo con la condivisione e la ricerca delle best practices tra le persone si può aspirare a fare il massimo. Focalizzato sul leadership, personal growth e miglioramento: non bisogna mai smettere di imparare
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Hi, I'm Simone Rebora.
Coinvolto in un incessante aggiornamento e consolidamento delle competenze personali. Forte attitudine a gestire le persone e i team, così come la leadership e le capacità comunicative; sostenitore del think outside the box, del competitive mindset e dell'innovazione.
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Strategic storytelling has emerged as a compelling tool for pharma brands to effectively engage and connect with their target audiences. By leveraging the power of storytelling, pharma brands can communicate their messages, build relationships, and establish an emotional connection with customers
Storytelling in healthcare marketing is a tool that allows you to tell a story using sensory language presented in a way that enables listeners to internalise it, understand it and create their own meaning. Your customers do not buy your product or service. They buy the emotion you make them feel.
Most of the decisions people make are not based on logic. The hippocampus, the logical part of the brain, is only 2% of the brain. So, if we want to change people's behavior, their logic is the weakest tool. To change behavior, pharmaceutical brands have to tap into emotions.